Rétrospective

Partenariat

31 janvier 2020

Oden, philosophie botanique.

Partenariat

31 janvier 2020

Rétrospective

Oden, philosophie botanique

31 janvier 2020

Autrefois les plantes étaient d’une importance capitale dans la vie humaine, à tel point que pour certaines, la cueillette devenait un rituel sacré. Toutes fascinantes, elles ont accompagné l’humanité dans les domaines médicinaux, culinaires et spirituels. En les regardant de plus près nous pouvons saisir leurs multiples propriétés. Depuis l’industrialisation, les plantes ont peu à peu été oubliées et remplacées par des produits provenant de l’industrie pétrochimique et agroalimentaire. Aujourd’hui, des irréductibles choisissent la voie des plantes pour leurs redonner une nouvelle importance.

Once, plants held a supremely important place in human life, to such an extent that for certain, harvesting them was a sacred ritual. Always fascinating, they were a part of human life in medicine, cooking and spirituality. If we look at them more closely, we can understand their many properties. Since the industrial era began little by little plants have been forgotten and replaced by products originating in the petrochemical or agro-industries. Nowadays, some diehards are choosing to give plants new importance.

Once, plants held a supremely important place in human life, to such an extent that for certain, harvesting them was a sacred ritual. Always fascinating, they were a part of human life in medicine, cooking and spirituality. If we look at them more closely, we can understand their many properties. Since the industrial era began little by little plants have been forgotten and replaced by products originating in the petrochemical or agro-industries. Nowadays, some diehards are choosing to give plants new importance.

dyptique nomades
dyptique nomades

Il y 3 ans, Marion Weber et Laurence, sa mère, créent ensemble la marque Oden, spécialisée dans la fabrication d’huiles végétales pour la peau extraites de plantes françaises. Passionnées par la botanique et la beauté, elles s’évertuent à intégrer le circuit court dans l’industrie cosmétique et à promouvoir l’agriculture française, qui leur permet de proposer des huiles aux ingrédients frais et dont l’empreinte carbone est considérablement réduite. Chaque ingrédient possède des propriétés qui lui sont propres permettant de créer des formules qui correspondent à chaque type de peau.

Travailler les végétaux ayant élu domicile sur le territoire français est devenu le cheval de bataille de Marion. Elle raconte : « Je voulais reconnecter les gens à la nature qui les entoure. J’ai ainsi réalisé qu’aucune marque de cosmétique naturelle n’utilisait d’ingrédient français, alors que la France regorge de producteurs responsables qui cultivent des plantes endémiques avec passion. ». Alors que la nature nous offre tout ce qui est essentiel à nos besoins, Marion n’accepte pas que l’on puisse utiliser encore des huiles minérales issues des rebuts de pétroles. « Les huiles végétales sont incroyables ! Elles sont issues du vivant, c’est donc un ingrédient vivant, comme notre peau. Elle évolue dans le temps, à l’instar d’un fruit ou d’un légume. Une huile végétale fraîche, de première pression à froid, doit être utilisée rapidement, comme nos fruits et légumes. Chaque huile a une histoire et une composition en acides gras et vitamines différentes, je pourrais en parler pendant des heures. Je découvre aussi les hydrolats et les huiles essentielles, qui sont composés de magnifiques ingrédients qui ont une affinité naturelle avec notre peau, tous offerts par la nature qui nous entoure. »

Cette philosophie du bien vivre et du bien-être s’inscrit dans un ensemble qui vise à atteindre une sérénité psychique et physique. Les soins naturels du visage et du corps sont des rituels quotidiens que nous exerçons en nous rapprochant des pratiques d’antan. Le savoir et la culture des plantes, s’inscrivent également dans cet ensemble, encourageant Marion à ouvrir un jardin où les plantes issues des produits Oden seraient présentées. « Quand j’ai créé Oden, j’ai vite réalisé que mes amies n’avaient aucune idée de ce qu’était une fleur de bourrache ou d’onagre par exemple. Pourtant ce sont des plantes endémiques qui poussent partout autour de nous. J’ai donc voulu créer un jardin cosmétique, où seraient cultivées toutes les plantes de nos produits, afin de créer une vitrine « vivante » d’Oden. L’idée est aussi de sensibiliser les visiteurs à la cosmétique naturelle, et la culture en agro-écologie. Enfin, la Mairie de Piriac sur mer étant partenaire du projet, nous ferons aussi des visites guidées aux enfants de la ville, pour les connecter un peu plus aux plantes qui les entourent. ».

Three years ago, Marion Weber, and her mother Laurence, created Oden, a brand that specializes in creating vegetable-based skin oils, extracted from French plants. Passionate about botany and beauty, they are striving to bring the short circuit to the cosmetic industry and promote French agriculture, allowing them to offer oils made from fresh ingredients with a much-reduced carbon footprint. Each ingredient has its own special properties, meaning they can create formulas suitable for every skin type.

Working with plants grown in France has become of core importance for Marion. As she explains, « I wanted to reconnect people to the nature that surrounds them. I came to realise that no cosmetic brands used French ingredients, even though France is full of responsible farmers who are passionate about growing endemic plants. » Given that nature provides everything we need, Marion thinks it is unacceptable to continue to use mineral oils that are effectively the scrap waste of the oil industry. « Vegetable oils are incredible! They come from things that are alive, creating something that is also living, like our skin. They change with time, like a fruit or vegetable does. Fresh vegetable oil, first cold pressed oil, needs to be used quickly, like fruit or vegetables. Each oil has its own story and a different composition of fatty acids and vitamins, I could talk about them for hours. I’ve also discovered hydrolats and essential oils, which are composed of fabulous ingredients that have a natural affinity with our skin, all available in the nature which surrounds us. »

This philosophy of living well and healthily is part of a whole approach dedicated to achieving physical and mental serenity. Natural face and body treatments are daily rituals which help us to get closer to how people lived in the past. Knowing about and growing plants is a part of this whole, which encouraged Marion to create a garden showcasing the plants used in Oden’s products. « When I created Oden, I quickly realised that my friends had no idea what borage or evening primrose flowers looked like. Even though these are endemic plants that grow everywhere around us. So, I wanted to create a cosmetic garden, where all the plants used in our products are grown, to create a sort of « living » shop window for Oden. The idea is also to tell visitors about natural cosmetics and agro-ecology. Eventually the Piriac sur Mer town council became our partner for the project so we also have guided visits for the town’s children, to help them develop a connection with the plants that surround them. »

Three years ago, Marion Weber, and her mother Laurence, created Oden, a brand that specializes in creating vegetable-based skin oils, extracted from French plants. Passionate about botany and beauty, they are striving to bring the short circuit to the cosmetic industry and promote French agriculture, allowing them to offer oils made from fresh ingredients with a much-reduced carbon footprint. Each ingredient has its own special properties, meaning they can create formulas suitable for every skin type.

Working with plants grown in France has become of core importance for Marion. As she explains, « I wanted to reconnect people to the nature that surrounds them. I came to realise that no cosmetic brands used French ingredients, even though France is full of responsible farmers who are passionate about growing endemic plants. » Given that nature provides everything we need, Marion thinks it is unacceptable to continue to use mineral oils that are effectively the scrap waste of the oil industry. « Vegetable oils are incredible! They come from things that are alive, creating something that is also living, like our skin. They change with time, like a fruit or vegetable does. Fresh vegetable oil, first cold pressed oil, needs to be used quickly, like fruit or vegetables. Each oil has its own story and a different composition of fatty acids and vitamins, I could talk about them for hours. I’ve also discovered hydrolats and essential oils, which are composed of fabulous ingredients that have a natural affinity with our skin, all available in the nature which surrounds us. »

This philosophy of living well and healthily is part of a whole approach dedicated to achieving physical and mental serenity. Natural face and body treatments are daily rituals which help us to get closer to how people lived in the past. Knowing about and growing plants is a part of this whole, which encouraged Marion to create a garden showcasing the plants used in Oden’s products. « When I created Oden, I quickly realised that my friends had no idea what borage or evening primrose flowers looked like. Even though these are endemic plants that grow everywhere around us. So, I wanted to create a cosmetic garden, where all the plants used in our products are grown, to create a sort of « living » shop window for Oden. The idea is also to tell visitors about natural cosmetics and agro-ecology. Eventually the Piriac sur Mer town council became our partner for the project so we also have guided visits for the town’s children, to help them develop a connection with the plants that surround them. »

dyptique nomades
dyptique nomades
dyptique nomades
dyptique nomades
dyptique nomades
dyptique nomades
dyptique nomades
dyptique nomades

Rétrospective

31 janvier 2020

Oden, philosophie botanique

Partenariat avec Oden
oden.fr

Direction artistique : Natacha Roché
Photographies : Natacha Roché & Mathieu Lodin
Modèle : Élise R.

Photos et Texte:

Traduction:
Textmaster

Publié le
31 janvier 2020

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